Dynamic Packaging Software
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- Published date: August 17, 2023
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- Bangalore, Karnataka, India
What is dynamic packaging in travel and tourism?
Dynamic packaging in travel and tourism refers to the process of developing customized travel packages by combining various travel components, such as flights, accommodations, transfers, and activities, into a single itinerary. BookingXML enables travelers to tailor their travel plans to their desires and needs.
Traditionally, travel packages were pre-designed and offered as fixed itineraries by tour operators or travel agents. However, with dynamic packaging, travelers have more flexibility and control over their travel plans. They can choose different components from various suppliers and create their unique packages.
Dynamic packaging involves the use of technology and online booking platforms that provide real-time access to a wide range of travel inventory. These systems collect and combine data from multiple suppliers, including airlines, hotels, car rental companies, and activity providers.
Why embracing dynamic packaging will be a win for the travel business?
Today’s consumers prefer personalized holiday packages that consider their preferred travel dates, location, family/ group size, budget, and other requirements, such as insurance, checked baggage, etc.
This is where dynamic packaging comes into play. Dynamic packaging is a relatively new way of travel reservations that is becoming a more prominent feature in today's advanced booking systems. Combining airline reservations with a hotel, cruise, or tour has evolved as a major revenue source for anyone selling travel today. This extends the approach from selling a flight to selling the complete vacation experience.
For certain travel markets such as cruise and tour operations, dynamic packaging is vital to provide a streamlined and complete itinerary. Creating a dynamic package is also essential for the millennial traveller who wants customized experiences. It is especially popular among customers who are cost conscious, as they can eliminate aspects of the trip that doesn’t fit their budget.
Who can benefit from implementing a dynamic packaging engine?
Several entities in the travel and tourism industry can benefit from implementing a dynamic packaging engine. Here are several examples:
- Online Travel Agencies (OTAs)
- Tour Operators
- Travel Management Companies (TMCs)
- Hotel Chains
- Destination Management Companies (DMCs)
How dynamic packaging helps travelers?
Customers have more options and flexibility when it comes to tour packages. Notably, travelers can select their departure date, pickup location, destinations, and more. Having these many options is especially vital if you want to serve a diverse range of customers.
Some travelers, for example, might want to travel first class and spend their holiday or work trip in a single place. Others, on the other hand, may opt for less expensive flights to spend on accommodation, food, and local sightseeing. Using a dynamic packaging solution, you can satisfy all these customers.
Key Benefits of Dynamic Packaging Software:
- Customer Satisfaction Increased
- Customization and Personalization
- Competitive Advantage
- Revenue Generation
- Improved operational efficiency
- Increased Cross-Selling and Upselling Possibilities
- Data Insights and Personalization
- Streamlined Booking Process
- Increased Revenue Potential
- Inventory Optimization
Key features of Dynamic Packaging Software:
- Component Selection
- Real-time Availability and Pricing
- Customization Options
- Pricing and Discount Management
- Itinerary & Packaging
- Booking and Reservation Management
- Inventory Management
- Reporting and Analytics
- Integration with Multiple Suppliers
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